Course Introduction and Philosophies

Welcome to Asana For Bloggers. My name is Matt Giovanisci and I’m the founder and creator of a few blogs including,,, and formerly until I sold it in May of 2018.

This is a Framework for Managing a Blog (or Multiple Blogs) with Asana

  • Asana For Bloggers is a framework I developed back in 2015 and have been improving on ever since.
  • Includes a complete overview of how to use Asana so you can develop your own systems and frameworks to run your blog.
  • Lays out every single blogging business action I manage with Asana including running a tight editorial calendar, blog promotion, content creation, community management, customer service, tracking growth and revenue, and even more specific tasks to grow your blog.

Solo and Team Blog Management

  • I originally developed this course when I hired my first writer. We needed a simple system for keeping up with our editorial calendar.
  • If you don’t have a team, you can run this framework solo. I do this for since I’m the only person who runs that blog.

Start Slow and Ramp-Up

  • If you start too fast, you will get overwhelmed and give up on Asana. I see it happen all the time.
  • Start with just one or two projects for the first month or so.
  • Starting with just one team member will help you become dependant on the software.

How to Rely on Asana for EVERYTHING 

  • Mantra: If it’s not in Asana, it doesn’t get done.
  • The goal is to manage EVERYTHING in Asana, even team communication. But remember to start slowly.
  • Use Asana for personal tasks so you become more dependant
  • Recurring tasks are a godsend. Use them for paying credit cards, taking out the trash, etc.
  • Start with a single team member, even if it’s just a non-paid person. Use Asana to communicate with them via comments.

Paid vs Free

If you want to pay for Asana, can you do so through my affiliate link? Click here to get Asana!
  • Everything in this course can be done with both the paid and free versions of Asana.
  • I recommend paying for Asana to:
    • hold yourself accountable to using the software
    • Take advantage of cool features like custom fields and private projects
    • Encouragement to scale your business
    • Pay for things that provide true value


  • Starting with a pre-constructed template with little information on how to use it is overwhelming.
  • Trying to shoehorn a process will lead to confusion
  • Follow the lessons in this course and build your own templates. This will help you understand how it all works and allow you to explain it better to your team.
  • This is a framework, not a series of templates.
  • I will show you how to create your own templates and SOPs throughout this course.

Please Leave a Comment

  • If you have questions or confused by anything in each lesson, please leave a comment.
  • I will answer comments personally and use them to improve both the text and the videos in this course.

Asana For Bloggers

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