Course Disclaimer: everything in this course is how I personally practice SEO after studying every trick in the book for over 10 years.
- SEO vs SEM: Search Engine Marketing is all things to position a website to rank, including Search Engine Optimization.
- On-Page SEO: Site HTML, Page Speed, Post Titles, Article Formatting
- Off-Page SEO: Social Media, Getting Backlinks, Content Not On Your Site
- SERP: Search Engine Results Page
- Indexing: When Google adds your page to their database for searching.
- Keyword: a word that people type into the Google search bar that wanna rank for.
- Backlinks: links from another site that direct visitors back to your site.
- Referral Links: a link outside the crawlable web, like in an email or from Facebook.
- Outbound Links: links on your site that take your visitors to another site. AKA external linking
- Inbound Links: links on your site that take visitors to another page also on your site. AKA internal linking.
- Anchor text: the word that is hyperlinked in your post or page. It doesn’t have to be the exact keyword. Google is smart.
Course Outline
- An Introduction to SEO (the video above)
- The Must-Have SEO Plugins and Software
- The Perfect SEO Site Structure
- Keyword Research and Competition Research
- How to Research and Make Content That Ranks
- How to Format and Optimize Content That Ranks
- Link Building and Off-Page SEO Strategies
- How to Track Your SEO Growth
- Optimizing Existing Posts with Google Search Console
- How to Perform a Content Audit
- Checking for Broken Links and 404 Pages
- How to Perform a Sitewide SEO Audit
- An SEO Checklist Sorted By Priority and Simplicity
- SEO Strategies to Avoid Like All Hell
- Additional SEO Resources
- BONUS: 10 Years of SEO (Behind The Scenes of SwimUniversity.com)
- BONUS: 3 Years of SEO (Behind The Scenes of RoastyCoffee.com
- BONUS: 3 Months of SEO (Behind The Scenes of BrewCabin.com)
Please Leave a Comment
- If you have questions or confused by anything in this lesson, please leave a comment.
- I will answer comments personally and use them to improve both the text and the videos in this course.