YouTube for Bloggers by Money Lab

You’re missing out on one of the biggest search engines and revenue streams on the Internet

YouTube is the 2nd most popular website in the world. When used right, it’s one of the best strategies to shoot up to the top of Google search results. And it’s a simple way to open up new revenue streams like ad revenue and product sales.

This course shows you exactly how we earn money with our YouTube channel and how to produce high-quality, effective YouTube videos that make money (without a ton of subscribers).

Making money on YouTube is NOT about subscribers. It’s about search results and sales.

I published my first video on YouTube 10 years ago for my brand Swim University. It was a short, standard definition video on how to clean a pool filter. And for the life of me, I couldn't figure out how to make YouTube work.

I mean sure, I was getting views here and there. I even tried making a viral pool care rap video! It did well in the pool industry, but not to people who own pools.

Over the next 6 years, I made 70 more videos. But I was barely making around $300-$400 a month (in the big summer months), and I gave up.

Flash forward years later, I saw some of the videos I made were growing. They were getting loads of views. I flipped on the Monetization toggle and I started making money right away! I've been ignoring this gold mine!

What happened?

I started researching why certain videos were growing and why others weren't. With that information and blueprint, I completely optimized my channel almost overnight and saw more views, more subscribers, and most importantly, more money!

But then I started taking things seriously. I revamped my entire YouTube strategy. It started producing searchable videos that ranked. I created simple workflows and templates to help me produce consistent content and hired help. And I started treating YouTube as a legit revenue source and sales funnel.

Once my partner and I started producing consistent videos on YouTube, we earned more ad revenue and our product sales took off. This past year, we earned $77,394.85 from YouTube alone!

And we didn’t have a ton of subscribers. We figured out how to get our videos to rank on Google and YouTube.

Outrank Your Competitors On Google With The Right YouTube Strategy

Our videos started getting more and more views -- not from subscribers, but from SEO. By developing a smart keyword strategy, our videos started ranking not only on YouTube but on Google as well. Our videos became the top search results and our views increased exponentially. This past year, our channel got over 4.1 million views.

Earn Actual Passive Income With YouTube Ad Revenue

We got a ton of views thanks to our SEO efforts on and off YouTube. More views meant more money from automated YouTube ads. This past year, we earned $34,531.45 in just YouTube ad revenue.

Convert Viewers Into Sales

In every video we publish, we also run an ad for our own digital products. We offer a coupon code to incentivize viewers to buy and to help us track sales. With this strategy, we made $42,863.40 this year in product sales from YouTube viewers.

And this doesn’t include anyone that saw our product ad but forgot to use the coupon code ;-)

What's included in this course?

Video Icon 50 videos File Icon 5 files

Table of Contents

Welcome to YouTube For Bloggers
5 mins
Channel Strategy
How to Develop a Winning YouTube Channel Strategy
2 mins
Creating a YouTube Sales Funnel
18 mins
How to Pick Topics for Videos That Rank
19 mins
Keyword Research for YouTube using Ahrefs
13 mins
Deciding What Style of Videos To Create
33 mins
Using YouTube Analytics to Figure Out What Works
28 mins
Video Planning, Collaboration, and Production in Asana
22 mins
Video Production
Why High Quality Video Production Doesn't Have To Be Complicated
3 mins
How to Develop Your Video Template
20 mins
Our Favorite Video Gear for Producing High-Quality YouTube Videos
13 mins
Our Favorite Audio Equipment
16 mins
Our Favorite Software Tools for Creating YouTube Videos
9 mins
Building an Asset Library
11 mins
How to Find Music And Avoid Copyright Infringement
6 mins
How to Make Your Own Music for YouTube Videos
11 mins
Creating Animated Intros and Lower Thirds
33 mins
Using Transitions For Clean Editing
8 mins
Writing A Good YouTube Script
17 mins
Editing An Audio Voice Over
9 mins
How to Create Animated Videos in ScreenFlow
47 mins
How to Write a Quick Script for Talking Head Videos
8 mins
How to Film Talking Head Videos
33 mins
How to Edit Talking Head Videos
10 mins
How to Film Great B-Roll That Can Be Reused
14 mins
Recording Remote Podcast Videos
8 mins
Monetizing and Marketing
How to Market and Promote Your YouTube Videos
1 min
Deciding How To Monetize Your Videos
18 mins
Creating a Product Ad That Converts
15 mins
Using Email Marketing To Boost Views and Sales
10 mins
Embedding Videos On Your Website: Best Practices
8 mins
Easy Video Sharing on Social Media
4 mins
Channel and Video Optimization
Why YouTube Optimization Matters
2 mins
How to Create an Effective Title and Description for Your Videos
11 mins
How to Design a Clickable Thumbnail
28 mins
YouTube Ad Monetization Options
5 mins
Using Tags and TubeBuddy
5 mins
Adding Cards and End Screens
12 mins
Adding Chapters and Timestamps
4 mins
Scheduling Your Videos At The Right Time
5 mins
Adding Captions to YouTube
5 mins
Pinning Comments and Adding Playlists
5 mins
Uploading Your Video to YouTube (Full Walkthrough)
17 mins
Optimizing Your Existing Videos
9 mins
Optimizing Your Channel and Comment Management
12 mins
Getting Perspective From Other YouTubers
2 mins
Building a YouTube Channel From Scratch with Miles Beckler
(1h 04m 51s)
The Best Gear for YouTubers with Caleb Wojcik
(1h 14m 31s)
Product Reviews and Affiliates with Chase Reeves
57 mins
Additional Resources for Creating YouTube Videos
8 mins
Creating A Product Ad That Converts - Example Script
6.59 KB
YouTube For Bloggers Slide Deck - Handout
1.26 MB
Writing A Good YouTube Script - Example Script
11.8 KB
Free Music Track to Use In Your Videos: Untitled.mp3
1 min
YouTube Essentials Page (Every Resource We Recommend)

My name is Matt Giovanisci. I made this course along with my partner, Steph Halligan.

I run three websites all making mid six-figures annually. Since 2006, I have created successful several online brands including,,,, and Steph runs the Swim University YouTube channel, producing weekly videos and managing our content strategy.

30-Day Money Back Guarantee

If you're unhappy with the course, or you simply change your mind within 30 days of registration, you may request a full refund, provided you haven't accessed more than 30% of the course (not counting any publicly available portions or anything included in the Welcome module).

YouTube for Bloggers

Launches on November 30th, 2020


What if I’m a complete noob?

I specifically developed this course for both newbies and veteran bloggers who want to earn more money from their YouTube channel.

What if I haven’t started my channel yet?

Truthfully, this is the best time to buy this course. You can start your channel off in the right direction so you're not spinning your wheels and wondering why you're not making money.

What if I already have a YouTube channel but I'm not making money from it?

Even better! I went through the same process with Swim University. You'll learn how to optimize your existing videos and how to create effective videos in the future that rank and make money.

Do I need to purchase anything else once I get this course?

Not really. But there is some software that will make your like easier. For example, I talk a lot about using software like Ahrefs for keyword research. But there are free or cheaper options available. That said, if you’re serious about turning your channel into a money-making machine, I highly recommend investing in the right tools. 

Can I find this information for free online?

Not from me. I only share my full YouTube framework in this course. I don’t have any of it on my website for free. The reason I created this course in the first place is that I had such a hard time finding good information that worked. I was forced to develop my own framework over time. And now I’m sharing it with you.

Is there a time limit to complete the course?

Nope. In fact, take as much time as you want to complete the course. However, the faster you complete it, the sooner you’ll start seeing channel growth. You’ve got an online business to run. Time is money!

How long do I have access to the course?

Forever. You bought the course and you own it for life. Access it anytime you want. You’ll also get all the course updates and new lessons for FREE forever. This is NOT a membership or subscription course.

What if I think this course sucks? Can I get my money back?

Ouch. Yes, but...damn. I worked hard on it. Are you sure you think it sucks? Maybe you're just hungry? After you get something to eat, and you still think it sucks, I’ll give you a full refund provided you haven't accessed more than 30% of the course (not counting any publicly available portions or anything included in the Welcome module).

Can you guarantee that I'll rank #1 in YouTube for any keyword I target after taking this course?

I think you already know I can't guarantee that. But I can guarantee you'll understand YouTube SEO like a mofo and you'll be able to use that knowledge to get more views and earn more money.

What format is the course delivered in?

It’s a video course hosted by Podia that requires you to log in and stream the videos. The course may also include downloadable PDFs, Spreadsheets, Templates, articles (written content), and more.

Is my credit card secure?

Sure is, grandpa! I’ve partnered with Podia, Stripe, and PayPal to handle billing and provide a secure socket layer, 256-bit encryption. In laymen’s terms: your credit card is secure AF. And to be honest, your credit card data is safer making an online purchase through our secure site (SSL) than buying gas or eating at a restaurant. Feel better?